Hand Felting, Raw Fabric & Print
2025
This project presents three wearable objects made from raw fabric, hand felting, and print, focusing on the neck as a point of connection between body and mind, and as a symbol of the complex bond between mother and daughter.
Rooted in my experience as a child adopted from Bulgaria, the work explores three concepts-perfectionism, anxiety, and acceptance-each expressed through a different object.
Through contrasts of softness and rigidity, connection and pain, protection and exposure, the project exists at the intersection of design and art, material exploration and emotional inquiry.
Digital Print
2025
This project explores the relationship between music and visual expression through a digitally illustrated poetry booklet inspired by the songs of Israeli musician Rona Kenan. Each illustration interprets the emotional tone and lyrical imagery of her music into a unique visual language.
Photography & Digital print
2024
This fanzine uses photography and typography to explore wandering around Tel Aviv, the city where I grew up. The photos capture specific places, marked with typographic coordinates, creating a connection between the locations and personal memory. The layout of the fanzine itself reflects wandering, with a sense of movement and rhythm throughout.
2024
A branding project focused on creating a unique identity for a kimono clothing boutique in Tel Aviv, blending traditional Japanese aesthetics with contemporary urban fashion. The brand is designed for style-conscious individuals seeking garments that combine elegance, comfort, and cultural depth.
2026
A branding project for a flower shop business that also sells candles and ceramic dishes. The shop is located in Ein Carmel, Israel, and part of its branding is the protea flower. The branding is classic and clean, built from a harmonious color palette.
I’m Alona Preiss Beracha, a 28-year-old from Tel Aviv and a graduate of the Design & Art B.Ed. program at Kibbutzim College.
I’m looking for an exciting and challenging position in the fields of marketing, branding, ilustration and crafting. As a hardworking and collaborative team player, I thrive on creativity and innovation. I am highly motivated to learn, grow, and expand my expertise in the world of design.
2021-2025
Kibbutzim College-
Visual communication and Industrial- B.e.d.Des.
2020
6B Studio-
pre- academic preparatory course.
2012-2016
“Herzliya Hebrew Gemnaslum” High School, Tel Aviv.
Certificate majored in Chemistry and Literature.
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe Premire Pro
Adobe After Effect
Adobe XD
Solideworks
Procreate
Figma
Analogue Skiils
Textile product Design.
Wood Work.
Interests
Music, Travelling, Photograph,
Drawing, Yoga.